Reviewer Profile   <\/h3>\n\n\n\n

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• There are review profiles that are created specially to add fake reviews. Hence, if you ever have a suspicion about a review, you can check for the reviewer’s profile. If all the reviews posted by the reviewer are similar then it is most likely a fake review. <\/li>\n<\/ul>\n\n\n\n
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  • You can check the previous reviews of that reviewer and check if there are details that hint that they have actually used the product. If there are no such details, it is highly possible the reviewer has never used any of those products. This puts all those reviews in the review in the category of fake reviews. <\/li>\n<\/ul>\n\n\n\n

    Check Review Dates<\/h3>\n\n\n\n

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    • Checking review dates is another effective way to identify a fake review. A sudden increase in reviews within a span of 1-5 minutes might mean that these might be fake reviews. This indicates a concerted effort made to change people\u2019s opinions about your brand that might have a negative impact.<\/li>\n<\/ul>\n\n\n\n
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      • Authentic reviews are mostly spread over time with the increasing number of customers. Fake reviews posted at the same time also tend to be similar in structure which is another good way to identify them. It is very unlikely for multiple people to give similar reviews at exact same time.<\/li>\n<\/ul>\n\n\n\n

        Look For Specific Details<\/h3>\n\n\n

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        • When a review comes from an authentic mind, you can see specific details that show that the reviewer actually used the product. <\/li>\n<\/ul>\n\n\n\n
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          • For example: If the review is about a restaurant, it might have specific details about the dishes from the restaurant menu, the ambiance of the place, the waiter’s name, etc. But if the reviews are fake, in most cases there will be no such details. <\/li>\n<\/ul>\n\n\n\n
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            • A generic fake review is generally just posted to inflate the average star rating of your Google Business Profile. A brand must always make sure that vague reviews that seem suspicious should be flagged so that Google can review them.<\/li>\n<\/ul>\n\n\n\n

              Check for Review Bias<\/h3>\n\n\n\n

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              • There have been instances in the past in which the reviews posted by the customer are driven by bias. It is not rare to see competitors leaving negative reviews about the product or services you offer. <\/li>\n<\/ul>\n\n\n\n
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                • With that being said, it is also possible that your friends or dear ones post positive reviews without experiencing the product. This also marks the review under the category of fake reviews and hence should be avoided at all costs. <\/li>\n<\/ul>\n\n\n\n
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                  • To identify such reviews one should look out for the language used in the review. If the review is extremely critical or supportive without any hard evidence, it is likely to be written out of bias. <\/li>\n<\/ul>\n\n\n\n

                    Using Review Analysis Tools<\/h3>\n\n\n\n

                    There are several online tools that are specifically designed to analyze the reviews and identify whether they are real or not. Tools like Lexalytics, Qualtrics, TalkWalker, etc. <\/strong>analyze the reviews from various parameters such as patterns, format, and content indicating potentially fake reviews. <\/p>\n\n\n\n

                    While not being 100% accurate, these tools can provide valuable insights that can help you decide whether you think the review is fake or not. An added layer of scrutiny.<\/p>\n\n\n\n