Depending upon UGC\u2019s influence, it should not come as a surprise that a whopping 93% of users look up to user-generated content while making their purchase decisions. Users have become rather active, and persuading them with static and plain-sailing ads is no longer feasible. <\/p>\n\n\n\n

Here is where UGC comes in to play a substantial role. <\/p>\n\n\n\n

92% of consumers rely on earned over owned media. In Facebook and Instagram ad campaigns, UGC can help potential users understand the brand from an existing user\u2019s point of view, which helps generate trust in users’ minds. <\/p>\n\n\n\n

UGC is more than just a passing buzzword. It generates trust and a sense of authenticity in the users\u2019 minds. The state of marketing today is nowhere near to how traditional marketing used to operate. Ads containing UGC tend to get 5 times more clickthrough rates. <\/p>\n\n\n\n

Showcasing UGC in ads placed on Facebook, Instagram & TikTok provides social proof, as the users engaging with your brand predominantly vouch for you and your product\/service. <\/p>\n\n\n\n

It is an influential way to market your business online, as UGC can be created in abundance without even costing you a penny.<\/p>\n\n\n\n

Fetching user engagement is the biggest challenge placed against brands. They are actively looking for ways to increase it and what could be better than leveraging users\u2019 creativity?<\/p>\n\n\n\n

As the most substantial social media platforms, Instagram and Facebook help marketers connect and engage with the audience better and display the reviews shared by existing users and advocates for the brand. <\/p>\n\n\n\n

This helps potential users trust the brand while influencing their purchase decisions. Potential users better understand the brand and resonate with its value, which helps fetch more attention and hold onto it. <\/p>\n\n\n\n

UGC and professional ad content can increase brand engagement by 28% on average. By showcasing attractive UGC in your Facebook ads, you can improve engagement and relevance. <\/p>\n\n\n\n

#5 Instills Credibility In Users\u2019 Mind<\/h3>\n\n\n\n

Would you want to click on stock images when the internet is loaded with authentic and exciting content? <\/p>\n\n\n\n

Gone are the days when people considered word-of-mouth recommendations before buying or using any product or service. Now, they look to social media platforms for the same. <\/p>\n\n\n\n

According to statistics, 81% of the users\u2019 purchase decisions were influenced by social media.<\/p>\n\n\n\n

The users you are trying to target through advertisements already find UGC engaging and genuine. So, why not leverage it optimally? As it is already time to embrace the trend. <\/p>\n\n\n\n

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For instance, Toyota took up UGC to power Facebook ads for their annual \u201cFeeling The Street\u201d<\/strong> campaign. Over the span of six weeks, the campaign showcased the best of UGC that its followers were sharing on Instagram and got more than 1.2 million likes, comments, and shares together. While operating in the same budget, they could still achieve a 440% increase year over year ad engagement.<\/p>\n<\/blockquote>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

A constant surge in competition is \u2018assessing\u2019 brands,\u2019 which would be an understatement as they are compelled to reframe how they market themselves. <\/p>\n\n\n\n

Choosing an empathetic way to market has never been so important. Investing a lot of money in branded ad shoots might or might not reap a good ROI. However, leveraging UGC while running ads on Facebook and Instagram can potentially deliver more attraction, engagement, and conversion than you can gather. <\/p>\n\n\n\n

Moreover, every user and the content generated by them is unique in its way. Utilizing this dynamism while running ads on Facebook and Instagram can humanize your brand and make it more relevant.<\/p>\n\n\n\n

If the figures are already tempting, why not achieve them by amalgamating UGC in your next ad campaign? To learn more, reach out to us!<\/p>\n\n\n\n

UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know? 92% of the users trust authentic user-generated content (UGC) more than they trust traditional ads.\u00a0 Businesses have been using UGC ads to improve their reach, ensure that the ad reaches a broader audience, and improve the impact an ad makes on its users.  UGC is dominating the digital market. The reason for […]<\/p>\n","protected":false},"author":7,"featured_media":25031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[348],"tags":[964,1084],"class_list":["post-14915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-generated-content","tag-ugc-ads","tag-ugc-advertising"],"yoast_head":"\n