According to the Event Marketing Institute, 84% of marketers agree that live events are effective in achieving their marketing objectives. Events offer a unique opportunity to cut through the clutter, forge real connections, and leave a lasting impression.

This event marketing guide isn’t just another dry marketing manual. Consider it a battle cry for your inner event marketing champion. Here, we’ll delve into the strategies, tactics, and insider secrets that will transform you from an attendee to an experienced architect. 

We’ll explore how to craft events with event engagement ideas that not only captivate audiences but also deliver measurable results for your brand.

So, let’s get going!

What is Event Marketing?

Event marketing is the tactical use of either live or virtual events to reach certain marketing goals. These events can be of different types, such as big conferences and trade shows, as well as small workshops and product launches. The main idea is to create a memorable experience that will make people aware of the brand, engage with it, and generate leads.

Why is Event Marketing Important?

In the age of digital overload, event marketing offers a unique opportunity to connect with your target audience on a deeper level. Here’s why event marketing should be an integral part of your marketing strategy:

1. Builds Brand Relationships 

Drop the faceless interactions and the generic marketing pitches. The events are the place where you can have real face-to-face meetings with your potential and existing customers, building trust and rapport with them.

2. Enhances Brand Awareness

Events are not only about what happens during the event but also about the things that occur before and after the event. They can be the ones to make the pre-event hype and post-event ripple effect. The promotion and social media engagement can be a strategic way to create excitement which in turn will lead to the success of your event.

3. Lead Generation

Events are a goldmine of qualified leads. The people who have registered for your event have already shown their interest in your brand. Through the provision of useful content, interactive activities, and direct calls to action, you can turn these first contacts into leads and then transform them into faithful customers.

4. Product Education & Demonstrations

Events are the place where you can demonstrate your products and services creatively and interestingly. The live demonstrations give the attendees a chance to see your products or services in action, to ask questions, and to see how your products or services can solve their specific problems.

The Benefits of Event Marketing

Event marketing goes beyond simply throwing a party. Here are some key benefits you can reap by implementing a strategic event marketing program:

1. Increased Brand Loyalty

The positive event experiences create lasting connections that are not only limited to social media likes. Participants turn into brand advocates, which results in long-term loyalty and positive word-of-mouth marketing.

2. Valuable Customer Insights

Events are a special chance to collect a lot of customer data. The live interactions and feedback sessions give useful information about their needs and preferences, which is used to develop marketing strategies and products in the future.

3. Stronger Sales Pipeline

Events are the main drivers of lead generation. Events can pull in the right leads and help you to build relationships with the customers through engaging interactions, thus, the sales pipeline can be greatly increased with the high-potential customers.

4. Competitive Advantage 

The well-planned events prove your industry knowledge and leadership. Through the provision of useful content and creative experiences, you stand out from the competitors and leave a memorable impression on the possible customers.

Common Problems that Event Marketing Can Solve

Event marketing is a versatile tool that can address a variety of marketing challenges:

1. Low Brand Awareness

Events cut through the noise and enhance brand awareness. Targeted outreach and event buzz can greatly boost brand recognition, especially when entering new markets. Your brand turns into a topic of discussion, not just another logo among the crowd of competitors.

2. Lack of Customer Engagement

Fight audience apathy through live interaction. Events create a platform for people to meet and establish relationships. The content that is engaging, the interactive experiences, and the face-to-face conversations turn the passive followers into the active participants, thus, the brand loyalty is made genuine.

3. Difficulty Generating Leads

Get out of the lead generation maze by using targeted events. Events bring together a crowd with a strong interest in your brand. Through the registration of qualified leads and the creation of relationships during the event, you manage to build a solid sales pipeline that is filled with potential customers who are ready to interact.

4. Ineffective Product Demonstrations

Let go of old boring brochures and bring your products to life. Events allow customers to use the products themselves. Participants can have the products in their hands, ask questions, and visualize how your products are applied to solve real-life problems. This interactive encounter will make your brand’s value proposition clearer and is an excellent method of revenue enhancement.

Types of Event Marketing

The beauty of event marketing lies in its diverse range of formats. Here are some popular event types to consider:

1. Conferences & Trade Shows

The high-scale events are the meeting places for professionals from the industry, which will create a vibrant atmosphere for networking, knowledge sharing, and business development.

Participants will be able to attend the sessions of education and product demonstration that are conducted by the experts of the industry, and they can also connect with possible business partners and customers.

2. Seminars & Workshops

Smaller and more concentrated than conferences, seminars, and workshops offer the opportunity to delve into a particular topic or product feature in greater detail. They create an interactive learning environment for attendees to get knowledge through discussions, practical sessions, and interactive activities.

3. Product Launches

Create a product launch event that will be one of the most memorable and tell the world about your newest product line. They draw the target audience towards your company, and hence, bring your products to the limelight. Product launches with live demonstration, interaction, and early access for the adopters can increase the impact of your product and raise presale interest to the highest level.

4. Networking Events

Develop an association of useful individuals and get in touch with your target market or industry by organizing informal meetings. An informal setting where people can relate, exchange ideas, and find common features is what events provide as a platform for networking.

A networking event could be a powerful instrument in expanding the brand’s reach, creating a strong network of key people, and in finding new business opportunities.

5. Webinars & Virtual Events

A virtual event is the popular event trend for any sector is it educational, official, personal, entertainment, etc. It is a major necessity for companies that work internationally and connect with clients and people all over the world. 

For companies that work on full-scale global projects, hosting a virtual event is a perfect choice. These events do not include in-person gatherings and allow people from any corner of the world to attend the event.

How to Drive Demand for Your Events

A successful event hinges on attracting a strong audience. Here are some strategies to generate pre-event buzz and drive registrations:

1. Remarketing

Remarket to past website visitors and current customers with specific ads that highlight the advantages and the fun factor of your event.

2. Content Marketing

Create interesting blog posts, social media content, and email campaigns that describe the advantages of attending your event and the knowledge they will obtain.

3. Social Media Marketing

Use the power of social media platforms to create an atmosphere of anticipation by posting event details, teasers, and engaging content that will create a buzz and conversations among potential attendees.

The Best Event Marketing Strategies

Integrating these strategies into your event marketing plan can maximize its success:

1. Offer Early Bird Discounts and Exclusive Content

Incentivize early registrations with attractive discounts or exclusive content available only to those who register before a specific deadline. This creates a sense of urgency and rewards proactive attendees with added value.

2. Partner with Influencers in Your Industry 

Partner with relevant industry influencers to promote your event to their engaged audience. Leverage their expertise and reach to generate excitement and attract a targeted pool of potential attendees who trust their recommendations.

3. Utilize Paid Advertising 

Consider strategic paid advertising campaigns on social media platforms or search engines. Target your ideal audience with laser focus to ensure your event reaches the right people at the right time. Paid advertising can significantly expand your reach and drive registrations.

4. Run Contests & Giveaways

Generate excitement and encourage registrations by running contests or giveaways tied to the theme of your event. Offer enticing prizes relevant to your target audience, and leverage social media to spread the word. Contests and giveaways incentivize participation, boost engagement, and generate buzz around your event.

5. Display Social Media Walls

Social media walls aren’t just for aesthetics at events. They’re a powerful marketing tool! By displaying user-generated content of attendees’ photos, tweets, and stories with your branded hashtag, you create a buzz around the event and encourage further social sharing. This expands your reach beyond the physical space, attracting virtual attendees and solidifying your brand’s presence in the online conversation.

The ROI of a Successful Event Marketing Program

Event marketing is a cost, but a worthwhile one. ROI (Return on Investment) of an event program provides a tool to demonstrate its value and to develop future strategies. Here are some key metrics to consider:

1. Number of Leads Generated

Track the number of leads generated at your event, both from the registrations and the post-event follow-ups. Analyze the demographics and interests of these leads to figure out who is more attracted by your brand. This is highly valuable info for cultivating leads and improving future marketing campaigns.

2. Sales Conversion Rates

Determine how many event leads get converted into paying customers. Track your sales pipeline resulting from the event and observe the rate of conversion from leads to sales. This will enable you to examine the impact of your event on the income and indicate areas of improvement.

3. Brand Awareness & Sentiment

Evaluate social media mentions, web traffic, and brand sentiment to assess the event’s influence on brand awareness. Track brand mentions on the pre-event, event, and post-event stages to monitor the conversation and measure the general reach and impact of your event.

4. Customer Lifetime Value

Monitor the long-term revenue that is made from customers who were attracted to your events by your marketing efforts. CLTV indicates the total revenue a customer generates for your firm throughout their entire patronage. Tracking CLTV for event-acquired customers will let you measure the long-term effect of your event marketing program and the contribution made to sustainable business growth.

How to Plan, Implement, and Optimize Your Event Marketing Program

A successful event marketing program requires careful planning, execution, and optimization. Here’s a breakdown of the key steps:

Step 1: Set Realistic and Targeted Goals Up Front

• Define your objectives: What exactly do you want to achieve: lead generation, brand visibility, customer engagement, or all of the above? The first step is to name the specific, measurable, achievable, relevant, and time-bound (SMART) goals.

• Identify your target audience: Who is your target audience, which you are trying to reach? Knowing the demographics and interests of your target audience is an essential feature of the event experience for your audience.

Step 2: Incorporate a Strong Theme and Be Creative, Whether In-Person or Online

• Develop a unique and engaging theme: A powerful theme tends to create the right mood for your event and also to draw the attendees.

• Embrace creativity: Go beyond the norm! Let’s add some interactivity, gamification, or unique features to your event to make it stand out from the competition.

Step 3: Segment and Create Multiple Touches in Your Promotion

• Segment your audience: Make your pre-event marketing messages customized so that they can touch the hearts of different segments within your target audience.

• Multi-channel marketing: Make use of a diverse range of event marketing tools which include email, social media, content marketing, and paid advertising to reach your targeted audience.

Step 4: Make Sure You Have the Right Event Technology in Place

• Event management platform: Take advantage of an event management platform to simplify the registration process, issue tickets, and communicate with the attendees.

• Data analytics tools: Use analytics tools to track key performance indicators and measure the efficacy of your event marketing campaign.

Step 5: Base Measurement Around ROI

• Define your key performance indicators (KPIs): Define the metrics that are in line with your event objectives and monitor them throughout the planning, implementation, and event aftermath.

• Use data to optimize future events: Analyze the data that you have collected from your event to be able to understand what was good and where you can improve for the next event.

Event Marketing Trends 2024

Here are some of the best event marketing trends that you can leverage or acknowledge while forming your event marketing strategies. 

#1 Virtual Events

Virtual events are the result of emerging and the most advanced technology. The craze of virtual events is growing rapidly, even people are loving them, as they can attend the event from anywhere. A virtual event is a new add-on in the event marketing trends of 2024.  

Virtual events are high in demand due to the present pandemic situation. But, this is not only the situation, there are other benefits as well which can be easily fulfilled by organizing virtual events.

 Benefits of Virtual Events

1. Budget-friendly! Yes, it does not require any expenditure of booking a location and much more like the expenditures are involved in live events. 
2. It becomes easily accessible for everyone from anywhere in the world.

Some stats about Virtual Events-

• 93% of event professionals plan to invest in virtual events in 2024.
• 63% of organizations are moving to digital events in 2024.

#2 Interactive & Personalized Events

Nowadays marketing has become more interactive & targeted as the audience is looking for more personalized communication & interaction with the brand rather than seeing promotions. 

Interactive Digital Board At An Event

So, it is essential to make your event marketing strategies to be instilled with interactive elements & deliver personalized communication pre-event, during the event, and post-event through proper event planning. 

#3 Experiential Marketing

Experiential marketing at events is a growing trend among brands as it focuses on providing a more immersive and exciting event experience to the attendees. 

Having experiential marketing opportunities as your event can be greatly helpful in enhancing event engagement. 

You can do it by gamifying the event experience through the in-event contest, leaderboards, social media integration, communication opportunities, use of technologies like AR & VR, etc. 

#4 Social Media Walls 

Social media walls or social wall for events is an emerging trend among event planners, event organizers, or brands as it is a trend that redefines event marketing on social media. 

What are Social Media Walls?

Social walls are a feed of amazing social media content that has been collected & curated from different social media platforms into a single feed that can be displayed in live events or virtual events through social media displays to enhance audience engagement and event experience. 

Social media walls are an event marketing solution provided by the event marketing tool called social media aggregators like Tagbox with greater possibilities for successful events.

Conclusion

Event marketing, when done well, serves a lot of benefits. Events serve as an excellent platform for brand loyalty building, lead generation, and audience engagement, which in turn, help you achieve your marketing objectives.

Through the use of these event activation ideas, as explained in this comprehensive event marketing guide, you can organize events that will have a tangible impact on your business and drive it to the next level.

The post A Comprehensive Guide to Event Marketing 2024 appeared first on Taggbox Blog.

Digital trends have become an integral part of the planning and execution process of all major events of our lives (Minor too, well!). Thus, when the call is for your wedding day, how can the most celebratory occasion of your life be averted from the social media paparazzi?

It is important to get your own wedding hashtag in place to aggregate the glittery glimpses of your wedding on social media platforms like Twitter & Instagram.

Nevertheless, trends are created when people present or relating to the event share a plethora of glimpses of it. Hashtags, to mention, are playing an exceptional role in this effort all around the world.

Therefore, it is even more important to communicate your hashtag to your guests and mates and, to ensure that they use the hashtag while sharing the content about your wedding over their social media platforms.

Here, we suggest seven ways to encourage your guests to use your wedding hashtag.

1. Announce it on your and your fiancé’s social media handles.

Now, the first people to use the wedding hashtag must be you and your soon to be spouse. When we talk about communicating your wedding hashtag, it implies that all your friends, family members, relatives, and awaiting guests must be aware of it. Use the hashtag in your wedding announcement post or other random posts which relates to your ecstasy and preparations for the wedding day.

2. Put the hashtag on your wedding invites.

Wedding invitations are the most important runners of a wedding. Every guest ought to read the invitation with utmost excitement and extreme carefulness. By utilizing an invitation maker to create the invitations, you can ensure their quality and appeal.

3. Your wedding hashtag should be easy-to-remember.

The key to having your wedding hashtag on everybody’s fingertips is by making it simple, quirky, and easy to remember. If your wedding hashtag is too complicated, long, or tricky; the chances are that people would not memorize it and thence, they won’t use it.

Also Read: The Ultimate Guide to choosing a perfect Hashtag for your Wedding

4. Use the hashtag in pre-wedding parties.

The more your guests will come across your wedding hashtag, the more they will remember it. Thus, to register your wedding hashtag in their memory and to make it an integral part of your wedding celebrations, you must use your hashtag in your pre-wedding celebration posts too.

5. Make the display of the hashtag a part of the decorations.

Displaying your wedding hashtag in creative ways as a part of the wedding decoration is sure to catch some attention. You can inscribe your wedding hashtag on quirky directional boards, wall arts, etc. to make them vividly observable.

6. Display Live Hashtag Feed

The most remarkable way to persuade your guests to use your wedding hashtag is by putting up a social media wall.

A wedding hashtag wall allows you to display all glorious and beautiful captures published on social media channels with your wedding hashtag, on one screen.

You can put up digital signage at your wedding venue and prompt your guests to share more and more captivating moments from your auspicious occasions using your wedding hashtag. Thus, everyone can catch all the glimpses of the weddings on the live hashtag feed which is being displayed on any screen type with the help of a social aggregator tool like Taggbox.

7. Get props and a photo corner to spread their charm.

Clicking pictures at the wedding and posting them on social media platforms can be made even more fun with a nice setup of a selfie corner and some quirky props.

A dedicated picture corner tends to encourage guests to click more and more pictures at the wedding and to post them with the wedding hashtag.

The post 7 Ways to Encourage your Guests to Use your Wedding Hashtag appeared first on Taggbox Blog.

If you are a marketing professional, you already know that Twitter is one of the leading social media platforms that helps brands start conversations and reach wider audiences.

Thanks to Twitter’s popularity, displaying a live Twitter feed can help businesses engage their audience, reach more people, and boost brand visibility. But how do you collect and display a Twitter feed in real-time? 

This blog will discuss how to fetch Twitter’s live feed. You’ll learn how to display live Twitter feeds on websites and events and where to flaunt your Twitter live feeds. 

So, without further delay, let’s begin by understanding the basics: What is a Twitter Feed?

What is Live Twitter Feed

A live Twitter feed is a real-time stream of tweets from Twitter that is displayed on a screen or digital display in a public setting. This feed can be curated to display tweets that are relevant to a particular event, hashtag, or topic. 

By displaying live Twitter feeds, event organizers can create an engaging and interactive experience for their audience. 

The audience can see what other attendees are tweeting about the event, and can also participate in the conversation by tweeting their own thoughts and comments using the event hashtag. 

Live Twitter feeds can be a powerful tool for creating buzz, increasing engagement, and amplifying the reach of an event.

Ways To Display Live Twitter Feeds

Now that we have learned what Twitter feeds are, let’s understand How to display Twitter on TV. 

You can showcase your Twitter feed on TV, websites, jumbotrons, and other platforms. Here’s how to display live Twitter feeds on digital screens and websites using the Tagbox tool.

1. How To Display Live Twitter Feed On A Digital Screen

In this section, we have mentioned the steps to display Twitter feeds on digital screen.

1. Take a 14-day free trial and sign in Tagbox. 

2. Choose “Create Social Wall.”

3. Click on “Start now” to move ahead. 

4. Now, on the strip below, tap “Click here” to go to the SocialWalls 2.0 dashboard, the newly launched AI-powered Twitter Wall. 

5. In this step, choose your social media network, “Twitter.” 

6. Next, pick your desired content curation source from hashtags, handles, mentions, and advanced. Click on Create Feed.  

7. You will now have your feed on the screen. 

8. Use features like Personalize and moderation to make your Twitter live feed look more visually appealing. You can keep your feed public or private, screen out posts from specific handles, and much more. 

9. Explore apps and take your Twitter wall display to the next level. 

10. Use apps like SnapUp and ask people to share their content by scanning the QR code on the screen and keeping the display authentic. 

11. Finally, click “Display” and choose select your desired display screen. Take the given code and paste it on your digital signage screen.  

Your wall is ready, and now you can sit back to reap its benefits.

2. How To Display Live Twitter Feed On The Website

To display a Live Twitter Feed On Website, follow these simple steps:

1. Sign in to SocialWalls after taking a 14-day free trial. 

2. Select the “Show social feed on webpages” option.

3. In the next step, choose your desired social media network and then select the source of your feed. Your feed is ready!

4. After exploring apps and transforming your wall, go to “Publish” and select “Embed on Webpage”. 

5. Lastly, select from the given options and copy the embed code to display your live Twitter feed on your website. 

You’ve successfully embedded a live Twitter feed on your website.

How to Display Live Twitter Feed Using Twitter Walls

Twitter- “the little blue bird”, is amongst the most famous social media networking platforms with millions of active users. It is one of the most captivating and interactive social media platforms and is best known for generating leads.

This engaging social platform comes with no surprise involving great tactics for marketing your brand. You can even keep your attendees engaged by displaying a live Twitter feed for an event with big-screen displays and signage.

But the question that comes up is “How to display the Twitter feeds on-screen at events?” and, this blog is exactly the solution to this trending question. So let’s make headway and get started with brushing up on the concept of the Twitter wall.

Twitter Wall- The Cluster Of Engaging Tweets

A Twitter wall is a social media wall that displays the live tweets of the event attendees on the digital screen via the exclusive hashtag. This makes the Twitter wall worthy to use for brand promotions and marketing.

Twitter hashtag live feed displayed by Twitter Wall are the opinions and experiences of the guests about the event. And the best part is that you can display live tweets on screen and digital signage in complete real-time using a “Twitter Wall“!

Make a note here, a Twitter wall is different from a Social wall. The former acquires content/feeds from the platform Twitter only whereas a Social Media Wall pulls content from varied social media channels such as Facebook, Instagram, Twitter, Pinterest, Flickr, and YouTube, etc

Recently Garnier L’Oreal organized a product launch event and placed a Twitter Wall to display the Twitter live feed on-screen in their event to generate a good conversation about the brand through the online and offline audience. As a result, they got great responses from the audience and it was a huge success for their Product Launch.

Taggbox Display allows you to collect user-generated content from Twitter, say live Twitter feeds by your customers or audience, and display live tweets on screen with amazing themes and layouts! 

Also, with Taggbox Display, you have the right to moderate content before it goes live on the Twitter wall. It allows you to filter objectionable or offensive content out and display only that content for community viewing that you approve.

Strategies to Incorporate Live Twitter Feed for Events

No doubt users get fascinated when their tweets are displayed on big screens during an event. Besides, a Twitter wall is an incredible platform to showcase the best user-generated content.

Display tweets on screen and it will tender you with a lot more than just being a display at the time of the event.

Incorporating a live Twitter feed for events using diverse strategies and making it work in multiple ways will prompt a wide exposure to the company. Thus we have stated some of the strategies that you can integrate into events by using live Twitter feeds and acquire its benefits-

Generate a unique and interesting hashtag: Give your attendees a purpose to use this hashtag in their tweets and also share their opinions, experience, and view on the event. This will generate thousands or more tweets on Twitter and who knows, it could become trending too.

Produce a buzz in the event by organizing a question and answer session which as a result will help to intensify the user engagement. Also, you can conduct discussions, and quizzes, and ask the attendees to post these moments on their Twitter feed.

Generate a good social presence by sharing these live tweets during the events on big display screens. It will let your users recognize that you value their presence. As a result, it will support developing your brand loyalty.

Make use of real-time and live Twitter feed by displaying it over the big screens during the event and creating a good brand image.

Post announcements on your Twitter feed prior to the event. This will let your followers know about the event and also will increase your event exposure on a wider scale.

Where Can You Display tweets on screen?

Twitter walls display powerful visual stimulation by displaying real-time Twitter feeds. It not only boosts user engagement but also comes up with brand exposure.

Twitter being the most powerful and famous social media platform keeps your audience engaged during an event. Thus, Twitter walls are valuable for several occasions. Here’s the list where you can use your Twitter wall to display tweets on screen-

1. Event & Conferences

Displaying user-generated content through interactive Twitter Walls is a great way to stimulate interactions and online sharing about your event.

It stirs a buzz about the event and boosts audience engagement and participation. It helps to wow your audience, spread the social buzz about the event, and maximize your branding opportunities.

Live Twitter feed for events is a treat for event planners as it increases engagement and audience participation really easily. Display Twitter feed in the conference and boost the attendee experience with real-time authentic content!

2. Education

Create an engaging and participative environment by entertaining students, parents, teachers, and tour guides with the school/university activities by displaying live Twitter feeds on the Twitter Wall installed at the

• campus
• library
• stadiums
• auditoriums
• and canteens

Display important announcements and give a guide to your campus amenities.

3. Concerts & Festivals

Give your fans an experience of a lifetime and allow them to participate more in your concerts, music festivals, product launches, and others by displaying the real-time Twitter feed on a beautiful digital display.

Allow your fans to share their experiences on Twitter using your dedicated hashtag and display tweets on screen for events. This will make your audience more interested in the event.

4. Government Events

Use the power of social media to spread awareness about a social cause, initiate discussions, and share ideas. Engage the audience from all over the nation to participate in your political discussions with the help of a live Twitter Wall.

Allow people to give their opinion on the matter of discussion by tweeting about it using your dedicated hashtag. Display tweets on screen and keep your users engaged.

5. Hospitality Industry

Displaying a live Twitter feed on a screen in a hotel or restaurant is really a cool idea to go with.

6. Office Displays

Displaying a scrolling Twitter feed in your office lobby helps you show all the positive reviews about your brand/business to your aspiring customers and clients.

Also, it helps to maintain a healthy, positive, and competitive environment in the office premises. Stimulate interactions and effective strategy management by displaying customer feedback.

7. Virtual Events and Live Conferences

Taggbox Display also serves great as a virtual event tool and lets you integrate social media content with your live streaming and virtual events.

Taggbox social media Ticker for live stream sessions provides you the opportunity to integrate social media content, live updates, user interactions, etc. into your live streaming video feed.

You can aggregate & display content from various social media platforms like Instagram, Facebook, Twitter, Google reviews, etc. The social media feed integration makes your live stream more engaging, interactive, & scalable.

Apart from these live Twitter feeds can be displayed in

• Trade Shows
• Clinics and Hospitals
• In-Store Displays
• (DOOH) Display Out Of Home Advertisements
• Product Launches
• Weddings
• Birthday Parties and much more

8. Sports Event

Consider screening Real-Time Twitter feeds at sports events to enhance fans’ experience. One popular way to do this is by flaunting content on sports social wall displays like jumbotrons, DOOH ads, and concourse screens throughout the event. 

This allows fans to see real-time reactions, updates, and fan interactions. Run tweets, photos, and videos. Additionally, ask your event attendees to share their content and get a chance to be featured on the screens through scanning QR codes. Not only that, but these displays enable you to start polls or quizzes as well. 

Overall, displaying tweets at sports events can create a more engaging and interactive experience for fans, enhancing the atmosphere.

Must-Have Features Of An Engaging Live Twitter Wall For Events

Create a really interesting Twitter wall with a scrolling Twitter feed by using Taggbox Display. It presents amazing benefits such as live tweet walls, live Twitter feed for events or real-time Twitter feed, etc.

Listed below are some of the other amazing features of an interactive live Tweet wall. Let’s have a look-

1. Highly Compatible

A live Twitter hashtag feed may be used in different types of events, concerts, product launches, office displays, university displays, etc. Each venue has its own specific requirements of display dimensions and display screen types.

Hence a good Twitter Wall must be compatible with different screen sizes and types. It must fit any screen type from small smartphone screens to TV screens, jumbotrons, and others.

2. Displays Real-Time Content

The main essence of a Twitter live feed lies in the content it is displaying on the screen. Hence, it has to be that good! What’s better than a real-time user-generated Twitter feed being displayed on the Twitter Wall.

The audience participation level at any event is highly escalated by the display of real-time Twitter feed published online using the event hashtag by the event attendees sharing their experiences at the event.

This also helps to enhance the overall event ROI. Use Taggbox to display tweets at events for a real-time Twitter feed with amazing customization and moderation options!

3. Mobile-Friendly

Given the role mobile phones play in our lifestyle, a great Twitter Wall will always be mobile-friendly such that you can control all the operations of your live Twitter feed through a smart mobile phone.

It is one of the most important features of any Twitter Wall that eases up the way you function your Twitter Wall. It helps you approve Live tweets to be displayed on the Twitter Wall using your mobile phones.

4. Customizable

An outstanding Twitter live feed will allow you to customize your display and Live tweets according to the look and feel you want to provide your Twitter Wall.

You get a plethora of beautiful themes and layout options to design your Twitter Wall and present it in the most attractive way to your audience.

5. Powerful Moderation

Not everything that the users post on Twitter using your dedicated hashtags is good enough to display an entire crowd of the audience at your event. A fine Twitter Wall vendor realizes that.

Hence, a good Twitter feed display comes with a powerful moderation feature that helps you filter out irrelevant content and displays only the aptest and best quality content on your live tweet feed. After all, your content quality defines your brand image.

6. Robust Analytics Panel

Once you have set up a Twitter Wall and started displaying the amazing real-time Twitter feed on it, now it’s time to analyze the performance of your live tweets feed and how well it is boosting the audience engagement!

The robust Analytics Panel helps you generate reports and dive deep into the performance statistics of your Twitter feed. It helps you provide a direction to your Twitter marketing strategy in order to gain from the enhanced audience engagement.

7. Adds Instagram Feeds Too

A dynamic Twitter live feed will also give you the option to aggregate feeds from other social media platforms like Instagram along with your Twitter content. This helps you add vibrancy and color to your overall content being displayed on the live tweet feed.

Not just that, there are so many other great features that a good Twitter feed display like Taggbox accompanies along with, e.g.- Content Play, Custom Posts, Profanity Filter, Hashtag Highlighter, Banners, Tickers, Full-Screen Announcements, etc.

All these features are added functionalities in your marketing arsenal that help you draft the most effective social media marketing strategy for your brand.

8. AI Recommendations

The central aspect of displaying a real-time Twitter Feed on screens at your events is to get brand awareness and achieve goals that revolve around how and what you showcase. This is where AI-powered SocialWalls come into play. This tool offers:

Image Recognition :

AI identifies content by categorizing images as Recommended for most suitable posts, Considerable for content that requires moderation before display, and Not Recommended for irrelevant content. 

Autopilot :

Manage your curated social media content effortlessly with auto-pilot. It lets you define the rules or triggers while automatically keeping your social wall fresh and professional.

Visual Search :

Analyzes post content and recommends relevant tags for captions, optimizing your posts for better reach and discoverability.

Smart Curation :

Time: Showcase posts based on time, allowing you to display content from specific dates or periods. 

Recommendation: Get your content analyzed and get recommendations from AI for the most engaging and relevant content for display.

You can also use auto-shuffle to display images by shuffling and selecting posts from your selected Real-Time Twitter Feed to display on the screens.

Image Duplicacy Detector :

Keeps your social walls fresh by quickly finding and removing repeated posts, ensuring an exciting Twitter feed for your attendees.

9. Studio

Connect with your audience by displaying real-time social media posts from different platforms. Arrange them based on relevance and customize the layout and design to match your display preferences.

This premium feature elevates your social wall engagement. It enables you to manage your display and add quotes, countdowns, clocks, or calendars. 

Select which wall to display and gather more content from files or social media channels.

10. SnapUp

The SnapUp feature helps you encourage attendees to share their photos and feedback by gamifying your display through QR or URLs without needing social media. Furthermore, run live polls and quizzes and build connections with your audience.

As you look for the right tool that aligns perfectly with your brand, ensure that it helps you collect authentic UGC directly from your customers without needing social media channels.  

User-generated content is your most influential tool, helping viewers take positive action. 

As a brand, showcasing your buyer’s words and visuals on your website or at events can help you significantly increase the dwell time of your visitors and add them to your customer base.

11. Live Tweeting During Events

During the OnePlus6T launch back in 2018, it utilized Twitter with seven handles to boost expectations and stream it live over New York City and all over the world.

OnePlus started managing ticket sales a month before the launch event. To invite people it used a video website card to get their tickets and also it would be live-streamed for all those who can’t attend it in person.

Fans were liking the announcement tweet and could demand a reminder when the #OnePlus6T event stream started.

OnePlus attained success in capturing the attention of the clients for its brand in an in-depth competitive outlook for its #OnePlus6T launch. It, as a result, drives more conversation and video views.

OnePlus’ results have revealed why Twitter has become the go-to platform for fruitful debuts.

Conclusion

As we conclude this blog, we can agree on one thing: incorporating a live Twitter feed can help your brand significantly increase its visibility, engage better with its audience, and build a trustworthy brand image. 

You can showcase your live Twitter feed at events, offices, work conferences, and parties to showcase your customer conversations. 

While implementing this strategy, choose a tool that can help you collect and curate content from social media channels and enhance your audience’s experience. 

Live Twitter feeds on your marketing fronts, such as events, emails, and websites, can spread the word about your brand, get people talking, and make events fun for attendees.

So what are you waiting for? Get started today!

The post Display Live Twitter Feed On Events, Websites, Conferences & More appeared first on Taggbox Blog.

We have all the related answers in this blog for you.

Social media channels especially Instagram are a hub of creative and exciting content and create new engaging content daily. 

Marketers capitalize on this platform to look for possibilities to reach audiences, promote their brand, and engage them in their marketing campaigns, and streaming Instagram feed on TV is the best solution.

But, this engaging feed is available only on your mobile device or desktop. So, if you want to stream Instagram to TV, then give this blog a 5 min read.

How To Cast Instagram To TV

1. Cast Instagram to Tv Using an Android Device

2. Cast Instagram On TV Using a PC

3. Cast Instagram On Tv using Tagbox Display

4. Watch Instagram on big screens through Instagram.com

Cast Instagram To TV- 3 Simple Ways To Do It

To showcase your Instagram to a large scale audience, it is a good option to stream it on your TV. You can simply do this using the three ways mentioned below:

1. Cast Instagram to Tv Using Android Device

Open the “Setting” on the android phone

Go to the “Bluetooth and Device Connections” option

Select & Open the “Cast” option

Select the “TV” on which you have to “Cast Instagram” 

Press on the “Start Now” button 

You are done, your Instagram feeds will now start displaying on TV on a wireless connection. Now just open the Instagram app on your phone and enjoy the live casting/streaming on TV.

2. Cast Instagram On TV Using a PC

Go to the “Chrome” Browser on your “PC”

Click on the “3 dots” on the right side of the Browser

Select the Cast option and select your  Device/TV

Now Open Instagram on your PC and watch any photo or video, and you will do the same thing as playing on your TV.

3. Cast Instagram On Tv using Tagbox Display

Taggbox Display is a UGC platform that will help you collect & curate content from Instagram into a feed easily be it from your brand handle, hashtags, mentions or tags. 

Here are the steps through which you can cast Instagram to TV using Taggbox Display.

Step 1. Create an account on Taggbox Display or Login into your Existing Account

Step 2. You will be redirected to your Taggbox Display dashboard and choose the My Wall option

Step 3. Create a wall and choose Instagram to add the feeds

Step 4. Now You will get the following options for adding the Instagram feed

After Creating the feed you can customize Instagram feeds in your desired way. Choose a theme, change color, fonts, background, add banner, and many more to your Instagram feeds.

You can also moderate feeds to remove any inappropriate or poor-quality feeds. You are all set to display it on any type of screen, Push the display button!

To cast Instagram to TV, push the Display button located in the left corner bottom of the screen. You will see three options Projector/TV, Digital Signage, and Virtual Event. Here you have to choose the Projector/TV.

You can choose the following options to stream Instagram to TV like Chromecast, Firestick, Android TV

4. Stream Instagram to TV through Instagram.com

While you always go to your mobile apps to watch Instagram, why not explore more options, such as watching your Instagram on a desktop web browser? 

Additionally, you can project the Instagram Hashtag Slideshow onto large screens with minimal effort.

This section will take you step by step and help you run Instagram’s live-action on the big screens. Keep reading: 

1. Log into your Instagram account on your desktop web browser through Instagram.com, the official website.
2. Go to the stories section and find the users who are streaming live. 
3. Simply click on that user’s profile picture to access their live session. 
4. Now, you can watch the whole session with comments and viewer count, like your mobile app view. 
5. If you want to exit from the live streaming, click on the cross icon at the top right corner of your screen.

This approach allows you to enjoy a live-streaming session hands-free and dive into the details through the bigger screen.

The Role Of Instagram Feed In Offline Marketing

An Instagram feed is a feed of content that has been collected and curated from Instagram relating to any hashtag, handle, tag, or mention. 

Instagram is a highly popular social media platform and has over a billion active monthly users who browse, share, explore, and engage with content along with shopping activities as well. 

This makes it a heaven of opportunities for brands & marketers to leverage the benefits & drive growth.

Brands and marketers can display this creative and exquisite Instagram feed to their offline audience to attract them to the brand. This feed can be displayed at various venues such as retail stores, restaurants, salons, hotels, spas, weddings, parties, public spaces, outdoor advertising, etc. 

Now you know how to cast Instagram to TV and where you can display it still, the question is why even bother about displaying it on TVs or Screens?

Also Read – How to Stream TikTok Videos On TV

Why Streaming Instagram Feed On TV Or Digital Screens is a Great Idea

1. Magnify Your Instagram Presence 

The first and foremost benefit is that you can take your Instagram activities to the next level by bringing them into the offline digital environment. 

Displaying your Instagram wall will help you to showcase your activities and content to the offline audience and it will help you attract more followers to your profile. 

Thus, you can leverage it to build your following and increase your profile impressions. 

2. Engage The Audiences

We know that audience engagement is a key success metric in offline digital campaigns and Instagram is known to be the most engaging social media platform comparatively.

So, displaying the Instagram feed on screens will help you engage the audience in your campaigns. More audience engagement will mean more conversions. 

3. Trust-Building & Credibility Display

Instagram is a hub of user-generated content and UGC is the most authentic, reliable, and trustworthy content on digital platforms as it is based on real experiences or real people with the brands. 

You can curate content from Instagram around your brand or hashtag campaign and display it on screens. It will help in showcasing brand advocacy & authenticity that will attract more engagement & conversions. 

4. Be Memorable With Visual Content

As Instagram is a visuals-heavy social media platform and visual content is known to be more engaging and memorable to the audiences, you can display Instagram feed to execute memorable & intriguing campaigns. 

Visual content such as stunning images or captivating videos from Instagram will help in grabbing the audience’s attention massively. As visuals are processed 60000 times faster and have a longer recall rate, it will make your campaigns more memorable & effective. 

5. Deliver Entertainment To the Audience

When we talk about events such as weddings, parties, annual gatherings, concerts, sports events, and more, it is essential to have entertaining elements that can engage the audience. 

When you show Instagram feed on digital screens at such events, it will help you to make the events entertaining for the audience where they can share their experience with the event hashtag on Instagram. 

You can display these audience photos & videos through Instagram feed on TV with live updates. It will also help you build in-event contests, challenges, and other entertaining activities. 

6. Effective Brand Promotion

Social media has been at the forefront of marketing for brands and in these recent times, Instagram has been the most influential platform. 

So, you can bring your Instagram marketing campaigns to offline digital advertising channels to magnify your audience exposure and displaying your Instagram feed is the perfect solution for that. 

You can display this brand promotion in your brand stores, shopping malls, public spaces, or event events through TVs or other digital screens.

After Creating the feed, choosing a perfect theme for it and moderating it, you are all set to display it on any type of screen; push the display button!

Conclusion

In this blog, the key points that we discussed were the best benefits of streaming an Instagram feed on TV and how you can do it with Tagbox. 

Nowadays as the world is becoming more interconnected & digital, it is essential that you make use of every channel at your disposal and integrate all of your communication & marketing channels to maximize the impact of your campaigns. 

casting Instagram feeds on TV & digital screens is one such way to integrate social media & offline digital environments. So, try for yourself to see how you can benefit from it. 

The post Cast Instagram to TV Screens via Hashtags, Mentions or Handles appeared first on Taggbox Blog.

In this collective guide, we will delve into the importance of communities, explore practical strategies for building and nurturing them, and highlight some noteworthy brand community examples.

What Is A Brand Community?

A brand community is a collection of customers and a vibrant ecosystem where individuals come together based on their shared values, aspirations, and love for a brand. It transcends the boundaries of traditional marketing and fosters a sense of belonging and identity among its members. 

80% of marketers indicate that building brand communities has increased traffic. Customers become brand advocates within a community, forging deep connections with the brand and fellow community members. It is a space where ideas are exchanged, experiences are shared, and a genuine sense of loyalty and camaraderie thrives.

A strong brand community often emerges when customers or clients have positive experiences and perceive value in the brand’s products or services.

For example, if you are a web designer, by delivering exceptional website solutions and showcasing successful website RFP examples, you can enhance your brand’s reputation.

A community that supports a brand will not only serve as a valuable support system for the business but will also act as brand advocates, which leads to the driving of customer loyalty and the ability to amplify the reach of a business website.

Why You Should Have A Brand Community

Why should you invest in building a brand community? The advantages are plentiful, benefiting the brand and its customers significantly. Creating a brand community fosters a sense of belonging and emotional attachment, leading to heightened customer loyalty and advocacy. 

94% of customers are likely to show loyalty to a brand that offers complete transparency.

Moreover, brand communities serve as a treasure trove of insights and feedback. Engaging with your community members strengthens their bond with the brand.

Also, this provides you with invaluable information that can shape your product development and marketing strategies. To illustrate, you can use a mockup generator or other handy tools to create design prototypes and test them in your brand community by giving your users design choices and asking for feedback.

By listening to your community’s voices, you better understand their needs, desires, and pain points, enabling you to deliver enhanced experiences and offerings.

How To Build A Successful Brand Community

Building a thriving brand community requires strategic planning and deliberate efforts to foster meaningful connections with your audience.

By following proven strategies and engaging with your community, you can create a thriving community that strengthens your brand’s presence and drives customer loyalty.

Define Your Brand Goal and Metrics

Before building a brand community, defining clear goals and establishing measurable metrics is essential. This ensures that your community-building efforts are aligned with your overall marketing objectives. 

Whether you aim to increase customer engagement, drive sales, or enhance brand loyalty, setting specific & measurable goals allows you to track your progress effectively.

By monitoring metrics such as community engagement levels, customer satisfaction scores, and referral rates, you can gauge the success and impact of your consumer community.

Choose a Community Platform

Selecting the right platform for your community is paramount to creating a seamless and engaging experience for your members. Consider factors such as user-friendliness, scalability, and integration capabilities when choosing. 

According to a report by Vanilla Forums, a staggering 76% of community professionals believe that having the right platform is crucial for the success of their customer community.

Investing in a platform that caters to your needs can facilitate smooth communication, seamless content sharing, and robust community management.

Regularly Engage with Your Brand Community

Active and consistent engagement is the lifeblood of a thriving brand community. Actively interact with your community members through various channels, including social media platforms, forums, and events. Promptly respond to their inquiries, provide valuable insights, and encourage meaningful conversations. 

Research by Lithium Technologies reveals that 53% of consumers expect a brand to respond to their social media comments within an hour. By fostering real-time engagement and maintaining an open line of communication, you can build customer loyalty, trust and a sense of belonging among your community members.

Leverage User-Generated Content

User-generated content (UGC) is an ally for cultivating a vibrant and engaged brand society. Encourage your community members to create and share content related to your brand, such as testimonials, reviews, and creative works. 

UGC adds authenticity and credibility to your marketing efforts and strengthens the bond among community members. According to a Bazaarvoice report, 64% of consumers trust UGC more than brand-generated content. 

By showcasing and amplifying the voices of your community, you foster a sense of pride and ownership, making members feel valued and included.

Track Social Listening

Social listening is indispensable in understanding and addressing the needs, sentiments, and conversations surrounding your brand. You gain valuable insights into customer opinions, emerging trends, and potential issues by monitoring social media platforms and online forums. 

Utilize social listening tools like Hootsuite or Sprout Social to gather data, analyze customer feedback, and make data-driven decisions. By staying attuned to the pulse of your brand community, you can adapt your strategies, address concerns, and foster a community culture that resonates with your audience.

Best Brand Community Examples

Gymshark

Gymshark, the renowned fitness apparel brand, has successfully cultivated a passionate community by prioritizing the empowerment of its customers and promoting inclusivity. 

View this post on Instagram

A post shared by Senior Trainer world gym (@mody.batista)

Through its active presence on social media platforms, exclusive events, and collaborations with influential fitness personalities, Gymshark consistently engages with its community. 

CEO Ben Francis emphasizes that “Gymshark is more than just a seller of gym clothing; it is a thriving community”

Charlie Hustle

Charlie Hustle, a Kansas City-based clothing brand, has established a robust brand community by embracing local pride and nostalgia. 

GET READY! We’ve teamed up with @CharlieHustleCo to create a collection of tees for matchday. The 𝐒𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐂𝐥𝐮𝐛 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 launches Sunday and will be sold from both our new Charlie Hustle Store at @cmpark and their flagship location. pic.twitter.com/GzwndAzAyg

— SportingStyle (@SportingStyle) May 7, 2021

Their strong connection with the city’s sports history resonates with the community. Charlie Hustle engages its members through limited-edition releases, collaborative projects, and exciting events. 

Founder Chase McAnulty believes that community-building lies at the core of their brand’s success.

Starbucks Coffee

Starbucks, the global coffeehouse chain, has created a widespread brand community by fostering a sense of belonging and personalization. 

Their Starbucks Rewards loyalty program offers exclusive perks and tailored offers, enhancing the connection with their community. Social media campaigns and initiatives like the immersive “Starbucks Reserve Roastery” experience further engage their customers. 

According to former CEO Howard Schultz, Starbucks represents more than just a cup of coffee; it embodies a sense of community.

Glow Recipe

It is a prominent skincare brand that has successfully built an engaged community by harnessing the power of user-generated content. 

View this post on Instagram

A post shared by Romy Schorr | Romy Raves (@romyraves)

It create a collaborative environment by encouraging skincare enthusiasts to share their routines and experiences. They actively involve the community in product development and decision-making processes. 

Co-founders Sarah Lee and Christine Chang firmly believe that community collaboration is the key to creating products that people truly love.

Harley Davidson

Harley Davidson, the legendary motorcycle manufacturer, has established an iconic bikers community centered around the passion for motorcycles and the freedom of the open road. 

Their community-building efforts encompass group rides, exciting events like “Harley Fest,” and online forums that enable enthusiasts to connect and share their experiences. 

For Harley Davidson enthusiasts, owning a Harley is more than just having a bike; it represents a way of life.

Apple

Apple’s community is a testament to its commitment to innovation and exceptional customer experience. 

Apple has built a dedicated community of Apple enthusiasts by fostering a sense of exclusivity and providing exceptional customer support. 

Developer conferences and other engaging events strengthen the bond between Apple and its community. As the late Steve Jobs famously stated, “Innovation distinguishes between a leader and a follower.”

Wrapping Up!

Building a solid brand community requires a well-planned strategy, consistent effort, and a deep understanding of your target audience. 

By implementing the tips and strategies outlined in this guide and drawing inspiration from successful community examples, you can create a vibrant and engaged community that drives brand loyalty, advocacy, and long-term success.

Frequently Asked Questions-

The post How To Create A Strong Brand Community: Tips And Strategies appeared first on Taggbox Blog.

If you want to boost the dwell time of your consumers and engage better with them, then you need to make a move too. Social media sources such as YouTube Shorts and Instagram Reels have revolutionized how brands host marketing campaigns. 

It’s your turn to take a step closer to your viewers with short-form video content marketing. 

Learn its importance, the best platforms, and more in our comprehensive guide. 

So, without further ado, let’s get started.

What is Short Form Video Content?

Short form video content is a bite-sized video format that allows you to provide information creatively, invoking the interest of your viewers within a short period. 

As the name suggests, short-form video content typically wraps up in only a few seconds. It can range from 15 seconds to 60 seconds short but can be up to 3 minutes long. This nature of short-form videos is a brilliant way to hook the viewers, encouraging them to watch the video on a loop. 

To make the most of this format, consider using user-friendly video editing software to add captivating effects, transitions, and music to your videos, enhancing their appeal and shareability. Whether you’re a business looking to market your products or an individual sharing your creativity, mastering the art of short-form video content with the right video editing tools can set you apart in the digital landscape.

Consider using an online video editor to clip your long-form videos into short-form video clips for enhanced engagement and accessibility. Alternatively, you can use the Vmaker AI video editor, which automatically transforms your long-form videos into trendy, publish-ready short-form videos for social media, YouTube Shorts, Reels, and TikTok in just one click using AI.

Invest your time and strategies wisely around this short-form video content format, as this trend is here to stay.

Start Collecting Short Form Videos

Collect videos from popular platforms like Youtube, Instagram, Tiktok

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Importance of Short-Form Video Content

With the increased usage of social sources for marketing and engaging with the audience, short-from video content are an excellent way to get on top of the competition and succeed. 

Read the following short-form video statistics to acknowledge the importance of short-form video content to help your business in effective marketing:

Audience preference: In today’s hustle culture, 73% of consumers prefer to watch short-form video content to expand their knowledge.

Used to learn about products: Not only does short-form video content offer easy access to knowledge and is trendy, but 72% of the audience prefers it over text to understand a new product or service.

Boost your ROI: According to statistics, 30% of all short-form videos are watched, and 81% are watched until the end; hence, this can help you increase your ROI and your audience’s dwell time.

Marketer’s choice: According to research, 36% of marketers plan on investing more in this form of video content, and 45% are strategizing to market through short-form of video content for the first time.  

With time, this short-form video content format for providing information about your brand and its products will likely go higher in the market as more and more marketers plan on creating such content and engaging better with their audience.

Leverage the Power of Short Videos

73% of consumers prefer watching short-form videos

Book a Demo

Top 5 Short-Form Video Content Platforms

Here are the best social media short-form video content platforms that have sustained in the market through thick and thin.  There are multiple customizable video templates you can use.

Learn more about them in this section:

1. TikTok

Being the first major short-form video network, TikTok has exclusively dedicated young creators and audiences. The app was introduced in 2016 and has gained immense popularity among its users by offering its users to watch TikTok on TV.

TikTok offers options to watch videos posted by their ‘following’ (people they follow) and ‘for you’ (which offers them video suggestions ). Search for other users and watch their content through the search engine in the Discover section and learn about them.

With time, TikTok has become one of the most used short-form video content platforms today.

Read More – How to Repost on TikTok

2. Instagram Reels

Instagram was launched in 2010 and has shown drastic changes, from features to its expansion. At first, it was just a picture-sharing app, but it has gradually grown and evolved. Like TikTok, Instagram has also set the short-form video version called Reels in motion.

For marketers, it is one efficient way to promote their brand, products, and services in under one minute or less. 

Instagram reels also show recommendations based on algorithms and allow users to scroll down and discover new creators and their content with this feature.

Check it Now – How to Repost on Instagram

3. YouTube Shorts

Similar to TikTok and Instagram, YouTube has also initiated its YouTube shorts. It is one of the networks for video content, allowing users to share a wide range of content.

You can find YouTube shorts on the home page screen and scroll up after finishing off with one. Users can learn how to make YouTube shorts and create up to 60 seconds of short-form video content, edit it directly on the app, and share it on the platform.

4. Snapchat Spotlight

To compete with social media platforms like TikTok, Snapchat has also launched its very short-form video feature- Snapchat Spotlight. With Snapchat’s Spotlight feature, users can create content and earn monetary incentives based on the views their content receives.

As of now, this feature is barred for brands while creators generate their creative content, but eventually, to get along with its competitors, Snapchat will offer brands this opportunity.

Snapchat is a social media network for the younger generation, with 65% of users between the ages of 18 and 29. Similar to TikTok, the use of AI voice generators is becoming more popular, as it can attract more interest from younger crowds.

5. Triller

Triller users can create short-form videos and synchronize videos in seconds. Triller has gained increased popularity with so many creators and influencers on the platform for boosting their networking and showcasing their video content with a larger audience.

Collect Short Videos from Different Platforms

Collect videos from YouTube, Facebook, Tiktok, Instagram

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Advantages of Short Form Video Content Marketing

Here are some plus points that can convince you better or your team that this short-form video marketing format, particularly in the realm of YouTube marketing, is worth your investment.

1. Increased engagement

One great advantage of short-form video content is that people prefer this format of content to learn about new products and services rather than reading or watching long and detailed videos. 

Not only this, but short-form video content is also easy to share on social sources and less time-consuming. You can also share a sneak peek of upcoming events or new product and service launches.

2. Better consumption of content

With the help of short-form video content, you can create and share only vital information about your products and services, which is more likely to be remembered by the viewers and helps you avoid all the extra fluff. This helps you make an impact with your content and ignite the interest of your viewers. Showcase your short-form video content on social walls at live events.

3. Higher SEO

Short-form videos are one of the best attention-grabbing techniques. They allow you to share only limited and intriguing information that can help you improve your video SEO. 

Take your ranking to the top by catching the attention of your content viewers through short-form videos and motivating them to share your content. Post content that helps you increase the dwell time and decrease the bounce rate of your users on your page.

4. Better ROI

By creating and sharing short-form video content, you can increase the dwell time of your audience, gain higher views, and expand your reach as the viewers share your content. 

Not only this, but short-form video content has a greater chance of boosting your conversion rate, hence resulting in better ROI benefiting you.

5. Better content creation

Short-form video creation allows you to combine all the time-consuming content into creative short videos that your audience prefers, which also helps you increase your visibility.

You can also share the same short-form video content over various social media platforms and attract customers from multiple sources to your brand.  

Apart from these advantages, there are much more that you can incorporate to maximize your advantage, such as adding background music and editing with edge-cutting technology and sharing content through the Instagram wall at events.

Share your short-form video content, personalize it, and make it resonate with your brand message.

Leverage Short Videos In Your Brand Marketing

Video increases conversions by 80%

Book a Demo

Best Practices for Short-Form Video Content

Learn these best practices to remember when creating your eye-catching short-form video content:

1. Showcase user-generated content

Flaunting user-generated content on your stories and posts is a fantastic way to catch and stop people at your short-form video content.

Short-form video content can boost brand awareness and engagement, with all the hype that gets built up. Share your customers’ reviews, testimonials, and stories on your page. This encourages them to generate more content for your brand, its products and services, and events.

2. Do your research

If you want to outperform your competition, create content that is liked by your audience. Stay updated on new trends, which can help you increase your brand success. 

Remember to update your viewers with the latest information about the brand, products, and services. Share news about upcoming events that you are hosting in a way that ignites excitement. 

Alternatively, you can start hashtag campaigns around popular trends and display all the generated content at events or conferences on digital screens.

3. Be unique

As a brand, to be different and get access to the benefits of short-form video content for your business, you are required to be unique in your approach and provide something new and fresh to the viewers. 

Generate content that resonates with your brand and its messaging. Be relevant and moderate any unnecessary content that does not match your brand. 

Harness the power of short-form video content and show your product in action, sharing industry tips and fun facts; you can also post reviews and testimonials generated by your customers. If you’ve got a digital product, use a free screen recorder with the webcam to make an engaging video.

4. Cross-channel sharing

The best thing about short-form video content is that you can reshare the same content on various social media platforms and benefit from the cross-channel promotion of your brand and its products and services. 

With social media sources like Instagram, TikTok, and YouTube, you can easily repost the same short-form videos and expand your customer and viewer reach.

Across platforms, marketing is not limited to that, but it also allows you to share Instagram stories, Facebook stories, and much more.

5. Be consistent

To get effective results from your short-form video content on your multiple social media platform accounts and other sources, you must be consistent in your posts. 

Schedule your posts and be regular, as this helps your brand to have an active presence and maintain a positive image. You can follow the latest trends and stay on top of your competition. 

But remember to be relevant and interact with your audience. This will help you stay connected and build stronger relationships. You can even make this a more engaging experience with the help of a dedicated interactive video platform, allowing short form clips to encourage audience participation combined with personalization, while retaining control and consistency.

6. Repurpose content

A fantastic way to get you started is by repurposing content in short-form video format while still setting strategies. Crop your long-form video content using a video trimmer and enhance your image content to spice things up for your short-form video content.

If you recently had a product launch event, share a glimpse of that with your audience through short-form content. This trick is quite helpful when you want to excite your customers. Most video or screen recording software have the option to automatically cut your videos into various short-form clips to help you get going with your repurposing strategy.

Top Short Form Video Trends to Watch Out in 2024

Whether you are an expert in short-form video content upping your game or just starting, here are some short-form video trends to use to level up and get a great head start.

1. Share UGC

Remember to involve your community in your content. Host hashtag campaigns, ask your audience to participate, and share all the community-generated content or UGC campaigns. This shows transparency and builds a solid and authentic image of your brand among all the viewers.

People like to see testimonials and demo video content by other existing customers of your brand, that is, UGC creators, so show them that and lean into your client base.

2. Short-form videos in stories

Social media platforms allow you to share short-form video content on your account through stories that expire after 24 hours; hence, they get more attention. These stories are much more engaging as they appear in the feeds of everyone and the discover new accounts button.

3. Behind the Scenes

One of the many things that always stay in style is sharing your behind-the-scenes with your audience. This improves your relationships with your viewers and helps you show a different side of your brand. Show how the product comes together and various team-building exercises at the company.

4. Product sneak peek

Another short-form video trend to follow is by displaying and attracting more eyes to your brand is by releasing product teasers on your social media pages. This can be done for new product and service launches to create excitement for your product. Share only the required and limited information through short-form video content and increase engagement.

5. Influencer ad

As a brand, you can have many goals to achieve; if gaining visibility and higher engagement are on your list, you need to display influencer ads.

Influencer marketing can speed up your process of reaching new and potential customers for your brand as they have a community that follows them enough to get influenced in their purchase decisions and trust their content because of their expertise and knowledge.

6. Educate your audience

Create well-crafted short-form video content explaining your product and give it a personal touch that influences the buying decisions of the viewers. Remember not to sell hard; educate and clear your audience’s doubts and queries and build stronger bonds with the new visitors. You can also show your customers content on your page to create a transparent environment.

Harness your short-form video strategy

This guide blog can help you strategically maximize the benefits of short-form video content marketing, which is here to stay. Embracing this communication technique and building social relationships can help your business enter new avenues and achieve goals.  So, use the power of a short-form video strategy and make a long-lasting impact on your audience.

The post Short-Form Video Content : The Ultimate Guide appeared first on Taggbox Blog.

This short video content platform has given its users a free stage where users can create and share short-form videos. It has become one of the most popular user-generated content platforms due to its easy-to-use editing tools, the vast library of music and sound effects, and engaging content. 

According to statistics, a user opens the TikTok app eight times per day. With such a high activity rate, you would believe that TikTok can be used in various ways!

This integration also allows TikTok content to be showcased in a new and unique way, creating new opportunities for engagement and interaction between the audience and the content.

In this blog, we will learn more about why casting TikTok to TV is beneficial. Continue reading.

How Can You Cast TikTok To TV

Stream TikTok On Android TV Using the App

Cast TikTok On TV Using Chromecast

Leverage TikTok Out of Phone for Bigger Campaigns

Watch TikTok On Digital Screens using Tagbox Display

Casting Directly from the TikTok App

Why Consider Casting TikTok To Digital Screens?

Casting TikTok on digital screens as a source to boost engagement and entertainment can be done in various settings, such as events, concerts, or retail stores. 

The idea is to bring the popular and engaging content from TikTok to a larger screen, allowing for a communal viewing experience. By doing so, you can leverage various forms of content, such as tiktok influencer, customer, and branded content from TikTok, and reach a wider audience.

Overall, casting TikTok on TV is a beneficial way to bring the excitement and energy of the platform to a larger audience and provide new opportunities for entertainment and engagement.

5 Different Ways To Stream TikTok on TV

To showcase TikTok to a large-scale audience, it is a good option to stream it on your TV. You can simply do this using the three ways mentioned below:

1. Stream TikTok On Android TV Using the App

This section will guide you through casting TikTok on your smart TV or Android TV.

1.1 The first step is to go to the “Apps” section of your TV’s home screen.

1.2 From the list of Android TV apps, find the “TikTok” app from the app store.

Once you have found the app, download the application to install it on your TV. 

1.3 After installing the app, open it on your Smart TV to perform a final step. Log in to your TikTok account on the TV application for the final step.

That’s all! You can now stream TikTok on Android TV.

2. Cast TikTok On TV Using Chromecast

This section will guide you through casting TikTok on your TV using a PC.

2.1 The first step is to open TikTok’s desktop site on the Chrome browser on your PC

2.2 For the second step, login into your TikTok account2.3 Once logged into your TikTok account, click on the three dots in the top right corner of the screen to open other options.

2.4 Click on “Cast”

2.5 Select the screen, and you can see TikTok screening on your TV.

3. Cast TikTok On Digital Screens using Tagbox Display

You can follow these instructions to display the TikTok wall on any digital screen.3.1 Log in or create a free account in Tagbox Display

3.2 Now Select TikTok as your source feed

3.3 Create your TikTok wall using Your Account or Post URL

3.4 To make your feed more interesting, go to the “Moderation” panel and manage posts accordingly 

3.5 Once you’ve finished customizing your TikTok wall, it’s time to display it on different screens. Just hit the Display button, and you will get different options like display URL, chrome cast, amazon fire stick, and more to display your TikTok social wall easily.

4. Leverage TikTok Out of Phone for Bigger Campaigns

Are you tired of dull and uninspiring events or workspaces? 

With Tagbox, a user-friendly interface providing seamless integration, you can easily showcase your TikTok content on TV screens and add an element of excitement to any space. Impress your clients or guests and take your events or workspaces to the next level.

• Display TikTok out of phone

With TikTok’s recent announcement of out-of-phone use, showcasing your products to a wider audience has never been easier. Be it authentic user-generated content or influencer collaborations, TikTok provides an excellent platform to reach new customers.

To enhance your brand’s visibility and increase your reach, you can exhibit your TikTok content in various public spaces. Display your content on billboards, kiosks, cinemas, restaurants, airports, and other locations. This will improve your advertising and help you engage with a larger audience.

5. Casting Directly from the TikTok App:

Just follow the simple steps below to cast TikTok to TV:

1. Ensure your device and TV are connected to the same wifi network.
2. Go to the TikTok app and open the video you want to watch on TV. 
3. Now click the “Share” button and tap ‘Cast to TV”. If you’re on iOS and casting for the first time, you’ll have to allow access to your local network to cast the devices.
4. From the list, select the TV you want to cast to. If you don’t find it, tap the “Refresh” button. 
5. If you wish to stop, click on the casting banner and simplify, tap on the “Tap to disconnect.”

Remember, you’re in control. If you ever want to change the TV you’re casting to, simply go to the casting device banner and select the new TV you want to connect.

Benefits of Displaying TikTok on Screens

Streaming your TikTok content on screens is an excellent way to grow; it helps boost visibility and engage your audience. To further enhance your TikTok strategy, focus on ways to Boost TikTok Video Performance by optimizing your video titles and descriptions, experimenting with different content formats, and analyzing insights to understand what resonates best with your audience.Read the following section to understand the benefits of displaying TikTok videos on screens:

1. Trending & Fresh Content

Casting Tik Tok on digital screens is a great technique to engage your audience with branded content. TikTok is filled with trending content that people love to watch and find highly relatable. Casting TikTok on screens allows users to view TikTok content on a larger display, making it easier to enjoy trending and fresh videos. 

To take advantage of TikTok on digital screens properly, creating and displaying engaging and high-quality TikTok content that showcases your brand and resonates with your target audience is essential.

2. Boost Brand Visibility

As you know, streaming Instagram posts on tv boost engagement, same with TikTok videos on digital screens helps boost brand visibility. By showcasing your TikTok content on screens in high-traffic areas, such as shopping malls, gyms, or retail stores, you can reach a wider audience and create more exposure for your brand. 

Displaying TikTok content on screens can increase engagement and build brand awareness, as viewers will likely be more attentive to visually appealing and dynamic range.

3. Engage Your Audience

Casting TikTok on digital screens can engage your audience by providing a dynamic and visually appealing form of content. 

TikTok’s short-form videos are fun and creative to watch. Showcasing these videos can make a good impression on the viewers as TikTok content is highly relatable.

This content immediately captures people’s attention and encourages them to interact with your brand. To maximize engagement, it’s essential to showcase the content creatively.

4. Influence Buyer Decision

Showcasing products creatively and entertainingly, TikTok videos can grab shoppers’ attention and demonstrate the value and use of the products being sold. More so, the social aspect of TikTok can also drive engagement and encourage users to make purchases through recommendations and influencer marketing.

TikTok videos displayed on screens in stores or other commercial settings can be a powerful tool for influencing buying decisions. 

5. Cost-Effective Marketing

Another significant benefit of displaying TikTok on screens is cost-effective marketing. Traditional forms of advertising, such as print, TV ads, and radio ads can be expensive and may only sometimes reach the intended audience. 

On the other hand, displaying TikTok is a cost-effective way to promote brand awareness and increase customer engagement.

By displaying TikTok videos on screens, businesses can leverage the power of UGC often created by their target audience. 

This type of content is typically free or inexpensive to produce and can help businesses save money on marketing expenses.

6. Best Way To Promote Your Products/Services

TikTok is not just a social media channel but also a user-generated content platform that allows users to create content in creative ways. TikTok is dominated by young content creators covering various types of content and influencing people and communities worldwide. 

The authenticity of TikTok is its users are genuine and post content based on real experiences. By casting TikTok on digital screens, You can promote specific products and services by sharing TikTok testimonials or posting collaborative content.

7. Gives Viewers a Community Feel

Displaying TikTok on screens can give users a sense of community. Casting TikTok content in a public setting creates a shared viewing experience and can foster a sense of belonging among those watching. 

The social media platform is known for its interactive nature. It can create a sense of community, as people can engage with one another and share their reactions to the content they are watching. This can be particularly effective in settings such as events or public spaces where people gather and seek ways to connect with others.

Conclusion

In conclusion, casting TikTok on TV is a creative and interactive way to captivate and engage the audience. It allows for a dynamic viewing experience and adds engagement to any setting.

With the popularity of TikTok and its user-generated content, users can expand their reach. Incorporating TikTok content into TV at gyms, retail stores, gyms, etc., can create new opportunities for advertisers and provide a platform for up-and-coming TikTok creators to showcase their content to a broader audience.

All-in-all, TikTok is a versatile platform to achieve your brand goals. You can benefit your brand in many ways by showcasing it on a bigger screen.

The post How To Cast TikTok To TV – Best Methods appeared first on Taggbox Blog.

In the present time when Instagram is a big family of nearly 1 billion monthly users, why not invest your time and credits in it? In fact, leveraging Instagram for business growth is probably the best Instagram marketing strategy a marketer can rely on.

There is no better option than Instagram aggregators to give your market performance an upward turn with Instagram. They are the best performers in the marketing ecosystem.

This blog is the complete guide enriched with the diverse aspects and uses cases of the Instagram aggregator. 

What Is Instagram Aggregator?

A tool that delivers the shortest path towards audience engagement, audience interaction and audience conversion is known as Instagram Aggregator. It gears up the process of collecting relevant Instagram content from the entire pool.

Simply defined, the Instagram content aggregator is the tool that collects social content and user-generated content from Instagram using hashtags, mentions, handles, etc.

This entire process is known as Instagram aggregation and aligns with the concept of introducing your Instagram’s presence to your audience and customers. 

Taggbox is the ultimate Instagram content aggregator tool that offers a wide range of features and functionalities that are discussed below in this blog. 

Explore More – How to Repost on Instagram

Why Choose Taggbox As Your Instagram Aggregator? 

Taggbox, as an Instagram feed aggregator is the tool that shapes the content curated from the Instagram platform and decorates it in a way that can supercharge the spirits of the audiences and customers. 

Not only does it collect the social content and UGC, but it also provides a wide range of benefits to its users.

• Discovers the most relevant content using various connection types such as Hashtags, handles, stories, tagged, mentions, etc.
• Allows you to display UGC that can enhance the user experience, engagement, and interactivity with the brand.
• It provides you with various themes and designs to customize the feed and make it look even more attractive and appealing.
• Displays the best and premium quality content to the audiences using a powerful moderation panel.
• Focus on real-time updated content to maintain the uniqueness of the displayed content.
• Displays content on multiple screens such as websites, digital screens, etc.
• Create a shoppable Instagram UGC feed.

After brushing through the basics of the Instagram aggregator and the benefits of using Taggbox as your Instagram hashtag aggregator, let us dive a little deeper into the possibilities that Taggbox has to offer. 

Read More – How to Repost a Story on Instagram

Possibilities With Taggbox To Use The Aggregated Instagram Feed

Instagram aggregation is a smart and creative way to collect and curate Instagram content, and with Taggbox, you can even display it on screens or websites. With the Taggbox social media aggregator tool, you can make the process of integrating the preferred Instagram feed quite simple and easy.

It is as simple as shopping from your favorite brands and keeping the stuff all together in the wardrobe, to make it easy to find the right accessory at the right time. Does it not make your wardrobe look exciting and managed, and colorful?

Same like this, Instagram aggregators reflect the authenticity and reliability of the screen for which it is employed. There are several possibilities provided by Taggbox that make it the best way to display your Instagram presence to your audiences. 

Instagram widget for websites

Instagram hashtag aggregator tools can help you create well-customized and moderated widgets that can be embedded anywhere on the website. Using Taggbox Widget, users can manage the website’s functionality and display of the Instagram widget. 

Being compatible in nature, this tool can help you embed Instagram feeds on your website-building platforms such as WordPress, Shopify, Wix, Weebly, Squarespace, HTML, etc.

It helps the brands to showcase the social proof of their quality with curated Instagram UGC and enrich the customer experience with the brand. By aggregating Instagram content on the website, brands can increase the brand’s reliability and make the website look even more engaging.

Instagram wall for digital signage displays

In basic terms, a social wall is the wall that reflects the social side of your being. It is the most influencing signage content that can pull more customers towards your brand or services.

By displaying the Instagram wall on the signage screens, you can dignify your brand/company’s image and can exhibit the credibility of your products/services.

It will help you influence the customers, shape their purchase decision, and will level up their trust for your services/products. This social wall can be displayed at restaurants, gyms, hospitals, museums, corporates, retail stores, etc. 

Instagram wall for events

Event is a good chance to showcase your social presence to a large audience at a single time. With the Taggbox Display, event organizers and marketers can display Instagram’s social wall during the events to engage the audience and hold their attention for long.

They can even initiate a hashtag contest to create more user-generated content that can later be displayed on the big screen. This will increase the audience’s participation during the event and will encourage them to interact with the speakers, artists, and other audiences.

Shoppable Instagram UGC feed

Turn your social presence into sales by converting the aggregated Instagram UGC feed into the shoppable feed. With Taggbox Commerce, you can add shoppable tags to the curated UGC feed and bring the point of attraction close to the point of sale.

It will help you shorten your customers’ purchase journey and provide them with a smooth and comfortable shopping experience in just a few clicks.

It’s exciting. Isn’t it? 

At least it does not redirect you somewhere that leads to nowhere!

Benefits Of Using Instagram Aggregator

Just imagine the hardships you might face when you are driving without knowing the directions to the destination. Tired but still halfway, right?

Now, what if I say Aggregator tools are the directions to the final destination. I am sure the path will be much easier now!

Simply put, aggregators provide you with a simple way to collect all the necessary social content that would be tough otherwise. 

Talking specifically about Instagram aggregators, they are the most suitable way to gather Instagram’s content and UGC from the huge pool that is almost difficult to swim through. 

It helps the brands with a friction-free aggregation process along with numerous features to enhance the looks of the aggregated feed. 

Related Read – List of Best Review Aggregator 2024

Wrapping It Up 

Instagram is the most crucial element of your marketing strategy with the capability of unlocking the desires of the customers and attracting them.

With Instagram content aggregators such as Taggbox, brands can display authentic and trustworthy Instagram UGC content on their websites, events, signage screens, etc., and build trusted relations with the customers and audiences. 

Not only display, but it can even add shoppability to your aggregated feed to help the customers make a purchase without any second thought. It, therefore, helps the brands to boost conversions and grow sales to a great extent.

The post Instagram Aggregator- Everything You Must Know About It appeared first on Taggbox Blog.

What Is Instagram Slider Widget? 

Instagram slider widget is a feed of posts curated from Instagram that can be displayed on a website with the functionality of posts sliding (or moving). 

You can curate these posts from your handle(@) or any hashtag(#) or even mentions as well. The Instagram slider widget lets you display visuals attractively, and as you hover over the post, you can access the content attached to that post. 

Why Embed Instagram Slider Widget On Website? 

1. Engaging Visual Content

Bring the engaging visual content from Instagram to website to capture the users’ attention, engage them, and make your website more exciting for the users as visual content is known to enhance user engagement comparatively. 

2. Increase User Dwell Time

As you embed engaging content from Instagram to your website, it also increases the dwell time as users are spending more time on the website.  It also helps in improving your website’s SEO performance leading to better SERP ranking and results.

3. Build Social Proof

Curate the valuable user-generated content from Instagram relevant to your brand and display it to build trust and showcase authenticity among users.

4. Create Product Galleries

Add user-generated and branded images & videos of products and display it as a visual gallery on product pages to help buyers & increase conversion rate. 

5. Display Highlights

Beyond the user-generated content and branded posts; you can also add highlight posts like testimonials, expert reviews, influencers posts, or even your custom posts to promote your brand.

How To Create & Embed Instagram Slider Widget

Create An Instagram Slider Widget

Step. 1 – Log In to your Taggbox Website Widget account or create a Taggbox account for free, if you are a new user.

Step. 2 – Click on “Add Social Feeds” option to add social feed source and fetch the feeds.

Step. 3 – In the popup that appears, choose the Instagram as your feed source and fill the required details, and once you are finished, you will get all the related posts in your feed.

Step. 4 – Click on “Design” from the dashboard menu.

Step. 5 – Click on “Themes,” You will see a bunch of different widget themes.

Step. 6 – Choose the “Horizontal Slider” theme and click apply. 

Embed The Instagram Slider Widget On Website

Step. 1 – Once you have applied the horizontal slider, Click on Publish option at the bottom left and select Embed On Webpage Option

Step. 2 – Now Choose your website platform from the given options adjust your widget length & height, and click on “Get Embed Code.” And copy the given embed code.

Step. 4 – Paste that code in the backend of your website

Once done, apply/publish these changes and Wowzzaa!! You will have an engaging & responsive widget on your website. 

The Widget Customization Possibilities

There are a plethora of possibilities that you can explore for customizing your Instagram widget. 

Go to the Personalize section from the dashboard in your Taggbox Widget account, and you will get many of these features. You can make changes to layouts, design, color, fonts, information display, etc. to make it more creative and attractive. 

Besides, the moderation panel gives you access to maintaining and measuring the content quality for your slider widget. Beyond these also there are many customization options you can find in your account. 

The best part is that you won’t have to repeat the embedding process as when you make these changes in your Taggbox account, they will automatically reflect on your widget. 

Inspire with Real Life Examples of Instagram Feed

Taggbox – The Widgets For Website

It was a simple and easy guide to how you can create and embed Instagram slider widget on your website along with the benefits of doing so. 

Taggbox offers great functionalities and features for website widgets that help you augment your website performance. The widget embedding & management is extremely easy, quick, and hassle-free. 

So, get your free trial from Taggbox Widget and experience for yourself the best widget for your website.

The post Embed Instagram Slider widget on Your Website for FREE appeared first on Taggbox Blog.

In recent times, social media platforms have become a crucial ingredient of brand building and marketing strategy and Instagram has been the most popular and rapidly growing platform among brands & marketers. 

Digital media and promotions have resorted to these platforms for their online marketing but now social media is spreading its influence into offline promotions such as events and venues.

The Instagram wall is a product of such integration of offline promotions & communications with digital media technologies & platforms.

What Is A Live Instagram hashtag Wall?

Live Instagram hashtag Walls are the real-time feed of content that has been collected and curated from Instagram using hashtags, handles, mentions, or tags and displaying this Instagram feed on digital displays & devices. 

The Instagram Wall for events or venues is created and displayed on screens mainly at events, venues, conferences, concerts, exhibitions, retail stores, malls, etc. with the key purposes being audience engagement, promotions & communications, entertainment & leisure, brand building, event marketing, and driving results for the brand or event. 

You can use a tool like a Real-time UGC platform or a robust Social Media Aggregator to create & display engaging Instagram walls anywhere!

Why Use Instagram As A Platform For Events & Venues?

Instagram is the most popular social media platform with over a billion active users and half a billion active daily users. Also, the engagement rate for Instagram is highest among social media platforms.

Beyond that, the platform aesthetics are hugely interactive & diverse with the content itself being driven by users. Also, the content is mainly visually captivating imagery or engaging videos or exciting visual UGC. 

All these elements collectively make Instagram content extremely engaging, interactive, simply understandable, and authentic for the users.

Given these attributes, the Instagram hashtag wall becomes the perfect choice for leveraging highly valuable & interactive content to drive event engagement & delightful experience at events & venues. 

Benefits Of Instagram Hashtag Wall For Events & Venues

1. Access To Engaging Content

Content is one of the most crucial components when your aim is to engage, entertain, and educate the audience and Instagram is the best platform known for its engaging content. 

Instagram hashtag wall lets you display fresh, unique, diverse, and authentic visual content to the audience.

You can easily gather and display engaging and unique content is real-time to your audience with the Instagram hahstag wall. 

2. Empower Trust & Credibility With UGC

We know how important trust and credibility is for any brand or business and digital screens at venues, stores or events etc are hugely popular among the promotional and marketing tactics to build trust & credibility. 

Using a live Instagram hashtag wall, you can curate and display all the relevant and valuable user-generated content around your brand or events that will help in building that trust and boost real-time interactions. 

3. Integrate Digital Media To Offline Events

There are many tools and technologies that event marketers and managers use to entertain and engage the audience into the event but most of them are effective to a limited extent. 

Instagram hahstag wall lets you magnify your possibilities to a whole new level by integrating digital media platforms thereby helping in collaborative engagements & marketing on 2 different channels without any huge investments. 

4. Boost Your Instagram Reach & Awareness 

As we discussed earlier the use of instagram user-generated content and integrating digital media to offline events, will help in building your brand reach, exposure, and awareness to the new realm.

So, the relevant content that you are displaying on your Instagram hashtag wall display has been shared on Instagram so that will help you reach a wider audience on the platform.

Also, The UGC around events will boost the visibility of such relevant content to new networks, demographics, and diverse audiences leading to more exposure & brand/event awareness. It will also help in growing your Instagram following & reach. 

5. Enable Interactive Audience Engagement 

Audience engagement as we discussed that it is the most important component that defines the successor of any event or any marketing campaigns for a brand. 

Instagram hashtag wall display lets you curate and display engaging visual content be it user-generated content or branded or influencers content. Displaying such content attractively at events will grab users’ attention and engage them. 

Also, with the Instagram hashtag wall display, you can drive interaction such as Q&A sessions, panel discussions, keynote speakers, etc.

6. Drive Your Event Entertainment

Entertainment is a big part of events and venues in different industries like concerts, or parties, or weddings, sporting events, and even in the corporate events as well these days. 

The Instagram hashtag wall display will help you entertain the audience through photobooths where users can take pictures or videos in real-time at events and share it on Instagram with the Instagram hashtag wall displaying these visuals in real-time.

This will encourage the audience to engage more and as a reward or recognition, get their images or videos featured on the Instagram hashtag wall across the social media displays.

Must Read: Discover The Live Social Wall For Sports Events

7. Deliver Delightful & Gamified Event Experience

Believe it or not, event experience is a separate entity that has huge importance among the event managers and event marketers as experience is a base setup to future events’ success.

Enterprise Instagram hashtag Wall By Taggbox With Leaderboard

You can use the Instagram hashtag wall to deliver gamified experiences such as polls, leaderboards, contests, challenges, quizzes, photo competitions, etc. along with rewards & recognition. 

This will attract the audience to engage with such gamification campaigns and get a superlative audience experience that delights them and creates a positive mindset about the event/brand. 

8. Get Insights Into Event Audience

We discussed all the valuable benefits that are externally visible to you but this one is an internal benefit from the Instagram hashtag wall where you can get insights into audience behavior. 

A multifunctional Instagram hashtag wall tool like Taggbox Display will provide you with the in-built analytics that you can leverage to gain insights into their behavior, sentiments, most active users, posts data, and much more.

Based on this, you can plan your way ahead about what performed best, what kind of posts users shared, what audience liked most, etc. and plan your future strategies based on these insights. 

9. Brand Growth & Revenue Opportunites

Although marketing has become mainly digital events are a huge part of the marketing strategy for any brand even in these times as they provide real-time humanized interaction between brands & audiences. 

The Instagram hashtag wall will help in creating a valuable brand image through trust & engagement building leading to brand growth opportunities through reach & exposure expansion. 

This will increase the possibilities of revenue generation and along with that, you can use the Instagram hashtag wall to earn sponsorship revenue through sponsored posts and promotions. 

Add Live Instagram Feed in Virtual Event

A live Instagram hashtag wall makes user engagement easy and simple. With the help of Taggbox, you can easily discover and curate all the valuable Instagram content and display it on the screen during a virtual event. All this content can be curated by using Instagram handles, hashtags, mentions, tags, IGTV videos, etc. 

By displaying all these live Instagram feeds during your virtual event you are making the audience more engaged in your event. Just because Instagram has become an extremely popular social media platform among all it will also make your brand or business a popular hub. People like to instantly share their experiences on Instagram and as a result, they will share the live Instagram post of your event.

Great Virtual Event Ideas

By hosting a virtual event you can easily connect with your community because the virtual event options are endless. You can go Instagram live or can easily share a live Instagram feed during your virtual events. Instagram is a popular platform that works for a number of virtual events. Thus have a look- 

Instagram Live Q&A-

You can host a series of Q&A by way of Instagram live with your event attendees. This will make them interested in hearing you and more engaged in the event. You can allow the questions to be asked during the live streaming session and can even share the live Instagram post to build excitement among the attendees. Motivate them to produce more Instagram posts that will be displayed on the screen during virtual events.  

Instagram Live: How to Do’s and Demos

By way of Instagram live bring your audience together and walk them through a demonstration or tutorial. This can be anything related to the theme of your virtual event. This, as a result, will lead to creating an additional layer of connection between you and your event audience. This is because they are able to put a face to your brand’s name and learn something new in the process.

Engage your audience with stories

Ask your audience to tag you in the relevant and related content to the event. And thus you can share their live stories on the screen during the virtual event. It can be anything, you can ask the attendees to share how they are tuning in and engaging remotely, or access your stories @-mentions in the activity tab to view, reply to, and share stories about you.

#1 Instagram Hashtag Wall Tool

Now that we have mentioned what an Instagram hashtag wall is and how it can benefit your brand & business through events & venues. Here we present the best tool to create and display an Instagram hashtag wall. 

Taggbox as a UGC platform helps in effectively discovering and curating content from Instagram through hashtags, handles, tags, mentions, IGTV videos, etc. into a feed and display that feed across digital displays & screens. 

The tool also gives you the option to customize your wall with beautiful themes, creative design elements, fonts & colors, etc. 

Besides that, you can easily maintain premium content quality with the content moderation features from Taggbox. This will help in removing or restricting irrelevant content from your wall. 

Along with these features, you also get access to content play which allows you to play content in a split-screen view with one being an Instagram wall and the other where you can choose to display different options such as websites, videos, links, and other streaming options. 

Besides, you also get features like insightful analytics, easy integration with screens & signages, rights management, API access, and many more. 

You display the Taggbox Social Media Wall at Any Event, Venue, Store, Mall, DOOH Advertising Screen, or you can also embed it on the websites or emailers!

Check – Examples of Instagram Feed

Conclusion

This was a holistic guide about how you can leverage a social media platform like Instagram to drive engagements, interactions, or marketing. The Instagram hashtag wall is a simple solution that is highly effective and influential in nature. 

The post Live Instagram Hashtag Wall and It’s Importance at Venues and Events appeared first on Taggbox Blog.